Marketing

Pancake Mix

I was cleaning out my study and found a copy of a report I worked on while doing my MBA: the dry pancake mix market. I had a lot of fun doing the market research, scanning through IRI data, and the user surveying. It’s be a shame not to share with you, what I learned […]

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Grade inflation

USA Today writes on Princeton University’s effort to curb “grade inflation” by rationing As to, you know, “preserve academic integrity.” Grade inflation “correction” is based on the theory that people will naturally fit into a bell curve, and that a C (or maybe a B) should be average. If you accept that Princeton is a

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One of my many paradoxes is having a blog under my real name, but going to extremes to filter out spam, spyware, virii, cookies, scripts, pop-ups and ad banners. All my efforts have been gradual, and I didn’t realize how much cruft gets filtered until I was surfing in the library the other day. I

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A week in the life of…

A couple of years ago I was working on my MBA in one of the “Executive” programs, where the students work full time while attending classes full-time. The math is tricky, but essentially you get no sleep for eighteen months. Jill Bowman, then current director, wanted me to write a “Day In The Life Of”

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