Marketing

My arms aren’t long enough

Because I’ve been blessed with good vision, visiting the eye doctor hasn’t been a high priority. However, lately I’ve become more aware that the zone of focus for close objects is now approaching the limits of my arm length. Since I had a little money leftover from the pre-tax medical savings account, and my calendar […]

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Games

I played a lot of board and card games this weekend. Friday night was “Clue Mysteries.” Saturday evening: Trhyme. Sunday: Go Bananas. Today, aMAZEing Labyrinth, Trouble and Uno. The first three games suffer from fomplicated rules. Clue Mysteries is essentially a respinning of the venerable Clue game. They’ve added fifty pre-canned scenarios, more of the

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Private or public?

There was no power at the office this morning because a transformer blew. Or, maybe, its dilithium crystals suffered a tachyon inversion. Or, whatever. As several of us gathered at the Starbucks #2 across the street to enjoy our liquid breakfasts, the subject of personal web sites (and their subjects) came up.

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No customer data lost!

This is an excerpt from this morning’s Wall Street Journal. Comments in square brackets are mine. A [company] laptop containing the names and Social Security numbers of [an equivalent to the population of Miami, FL] workers and retirees has been stolen, putting the employees at risk for identity theft and credit-card fraud. The theft was

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Search engine misoptimization

Did you mean Ozzy Osbourne’s “(Peppermint) Bark at the Moon”? I was online last night, hoping to find a very specific Christmas gift for someone. Google offered several “sponsored links.” Companies pay Google a mystery amount for placement when someone searches for this term. Bid more, rank higher. It’s consumer capitalism at its finest, and

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Address labels

For the last nine years, my insurance agent’s computer has sent me address labels as part of her (slow) drip marketing. For most of those years, the address labels I’ve received have been printed in a format like this: CARSON, JAMES MIDDLENAME, SUFFIX 1 JIM ST SUITE: POTATO JIMTOWN, WA 980061234 There are at least

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Platform support whack-a-mole

When I first started my current position, I noticed our QA team struggling to find hardware obsolete enough to test on Windows 95. Everyone’s busy, and the question hadn’t come up. Part of my job is to ask that question: “does this make sense to support?” I’ve put some thought into it…

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Marketing Partnership Applications

Sigh. A particuarly large company approached us about having my software run on their technology. Actually, it already does with zero effort on my part. (Is that pleasant background music I’m hearing?) However, I really ought to know more about their offering. After a month of back and forth with their marketing person, they’ve arranged

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