Coca Cola announced a mid-calorie cola named C2, ostensibly to compete with Pepsi “Edge” and billed as a solution to the low-carb dieters who have been marooned on the distant asteroid where Diet Coke is unavailable. The timing of this is funny because I just finished reading Max(x) Barry’s
Syrup, which spoofs marketing in the consumer beverage market (e.g., the protagonist’s first idea is FUKK cola in a black can, aimed at Gen-Xers), and
Jennifer Government, which is the capitalist’s paradise view of the future.
22:19 — I was thinking about the silliness of this “half Coke” this evening…. the press has slyly portrayed Coke as something of a health food when, in fact, if you gave it up, you’d save quite a few calories. So, along the lines of “Coke is Good Food,” here are some suggested avenues for them to explore: