43 things

I saw the buzz
(and the ludicrous conspiracy theory)
about Amazon’s
investment
into 43 Things. Amazon’s interest makes sense given many of the principals were previously involved with Amazon’s rocking p13n team. They make features like this that sucker you into spending more time and money on Amazon’s site and enjoying it.

I don’t mean any disrespect to
Erik — he and Ben were inspirations for NaNoWriMo and are far cooler than I ever could be — but I need to fess up: I don’t understand 43 Things. Would someone mind explaining, in a way that admitted luddite would appreciate, why it’s so, um, cool and how this differs from the other online communities?

I’ve been playing with it a few minutes and see some entertainment value. One annoyance is the need to learn Yet Another Set of Formatting Commands (textile) to add fancy formatting to entries.